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Publishers Information and Costing Analyzer (PICA) is an innovative job planning and estimating tool. PICA is a web-enabled software for use on either the Mac or PC platform, and allows for unlimited number of users and receives automatic updates.

PICA encompasses the tasks necessary to plan and publish an entire magazine, not just a single page. PICA offers users centralized job instructions including book building and version planning. It allows publishers to check live inventory for distribution, along with unlimited job scenarios to generate estimates and manage budgets. Through book mapping, publishers can utilize graphical planning of advertising/editorial placements, import ad lists from a variety of sources and insert automatic placement alerts. PICA eliminates the need for paperwork and ensures accuracy with its electronic job submission. With PICA, you can perform all the typical publishing functions while the estimated costs are calculated for you.