Publishers Press, a leading magazine printer, has partnered with Omniture to manage all analytics and reporting for its e-PubXpress digital magazine editions.
"As we progress with more comprehensive solutions for the challenges facing our clients, we feel it is essential that we partner with "world class" suppliers. Clearly Omniture is the global leader in web analytics—just a peek into the total system solution we're planning to avail to our clients in the very near future," says Michael J. Simon, executive vice president for Publishers Press.
According to Omniture, the SiteCatalyst product used by Publishers Press, "provides marketers with actionable, real-time intelligence about online strategies and marketing initiatives, and helps marketers quickly identify the most profitable paths through their website by identifying critical success metrics for online marketing campaigns."
e-PubXpress digital magazine customers will now have access to more than 30 unique reports with approximately 100 variations. "This partnership gives our clients and their advertisers the data they need to really analyze the patterns of the readers. In return, advertising becomes more targeted and relevant, and publishers are able to provide the content their readers need and want," says Debbie Glasscock, director of e-Opportunities at Publishers Press.
Omniture is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline, and multi-channel business initiatives.
Publishers Press is a family owned magazine company in its fifth generation, with two production plants near Louisville, Kentucky. What began as a printing company in 1866 has evolved into a leading content distributor with a strong expertise in the publishing industry. The full-service operation offers capabilities that include printing, distribution, e-mail marketing, digital editions, and content management, with a concentrated focus on providing solutions to its clients.
For information: Cathy Phillips