MPA–The Association of Magazine Media announced the release of its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information.
“Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
To reflect the incredible power of print advertising, data from reports by Millward Brown Digital and Nielsen Catalina Solutions were added to the new Factbook. These studies show that adding print to the advertising mix improves the overall campaign performance, both persuasion metrics and purchase intent; while ads in magazines deliver a higher return on advertising spend than any other measured media.
MPA member Publisher’s Press is the sponsor and printer of the 2016/17 Magazine Media Factbook. It is used by advertisers, agencies, publishers, financial analysts, retailers, members of the press and educators. The Factbook is available in a digital edition at www.magazine.org/factbook
MPA – The Association of Magazine Media is the primary advocate and voice for the magazine media industry, driving thought leadership and game-changing strategies to promote the industry’s vitality and increase its revenues and market share. Established in 1919, MPA represents 200 domestic, associate and international members. MPA is headquartered in New York City, with a government affairs office in Washington, D.C.
About Publishers Press
Publishers Press is a family owned company in its fifth generation, with two production plants near Louisville, Kentucky. What began as a printing company in 1866 has evolved into a leading content distributor with a strong expertise in the magazine publishing industry. The full-service operation offers capabilities that include printing, logistics, digital solutions, label & packaging and more, with a concentrated focus on providing value-added solutions to its clients.