Publishers Press, a content distribution provider, has partnered with one of the industry's top e-mail marketing companies in order to provide world-class e-mail services as part of its e-PubXpress digital suite.
"Our new e-mail marketing platform provides the tools our customers need to build an accurate profile of their audience’s interests and preferences at the individual level," says Bill Napper, e-PubXpress research specialist. "Then, through the use of powerful system tools such as segmented lists, personalization, granular tracking, and reporting, the publisher can send relevant, targeted e-mail messages that will be appreciated by their audience. And of course, e-mail communications are just a part of the overall customer cycle."
E-mail marketing is the newest in the digital suite offered by e-PubXpress. The company released its digital magazine service in 2006 and has since worked to develop partnerships and digital publishing solutions for its clients. "The entire customer ecosystem will need to be integrated to work toward the overall goal of lead generation and customer retention. That is what the e-PubXpress digital suite offers publishers of any size," says Napper.
Publishers Press is a family owned magazine company in its fifth generation, with two production plants near Louisville, Kentucky. What began as a printing company in 1866 has evolved into a leading content distributor with a strong expertise in the publishing industry. The full-service operation offers capabilities that include printing, distribution, e-mail marketing, digital editions, and more, with a concentrated focus on providing solutions to its clients.
For information: Cathy Phillips