Printer's Tip

Market your business using social media

For many companies, social media sites can have a big impact on helping build their brand and their business. But they can also help build relationships with others in the industry, and can provide insight into your clients’ needs and wants.

Arming yourself with knowledge is essential before beginning, so do some research before you start a social media marketing campaign for your company. There are several items to consider, such as who will be in charge of keeping the information updated and which social media sites will most support your company’s goals. Use the links below as useful resources as you begin your social media campaign.

• This website points out several benefits social media present to businesses, lists things to consider before your company joins a social media group, and provides tips on running a successful campaign.
• A report by marketer Michael Stelzner examines how marketers are using social media to grow and promote their business.

Social media sites, such as Twitter and LinkedIn, are about providing helpful, relevant information to your advertisers and readers. Here are some tips to keep in mind:

• Do research and find out what your advertisers and readers are talking about, what type of information they post (if they use social media sites), and what concerns they might have.
• After you have this information, offer solutions and guidance that will be helpful to their particular concern.
• Continue posting this type of information to help build your credibility.
• Provide links to your website, or if you are referencing an article, to the original source. This will not only build your brand, but will help you position yourself as an expert and a source for helpful information.
• If you have a digital magazine, link to articles, advertisers, and other relevant resources as they become available.
• Having a successful social media campaign takes work, so make sure your staff is available to provide information on a regular, consistent basis.