Printer's Tip

Advertising options for the digital magazine

If you haven’t thought about starting an electronic edition of your magazine, now may be a good time to do so. The digital services market is a growing, dynamic entity within the publishing field that provides publishers with opportunities for increased brand awareness and additional revenue. It also presents advertisers with numerous options to be creative, stay relevant, and reach their target audience.

Here are some creative online advertising options that will aid your advertisers in achieving a successful online campaign.

A nice combination
Some of the most classic forms of print advertising are also incorporated into a digital format. The difference? The online version can be animated and linked back to the advertisers’ websites. Examples of these include:
• Full-page ads
• Inserts
• Belly bands

Uniquely digital
The online world offers advertisers options that are completely original from print advertising. The list below is just a handful of some uniquely digital advertising options.
• Ad sponsorship such as in the first frame of a video, after a search submission, or when the reader prints a page
• Flash ads
• Banner ads
• Navigation bar ads
• Pop ups
• Ads in the theme and portal areas of an electronic magazine home page
• Video advertisements

e-PubXpress from Publishers Press is an unique digital services program that provides publishers with additional revenue streams and advertising options. With e-PubXpress, staying in touch with readers and prospects is easy through its e-newsletter services. Advertisements can be placed within the newsletter, or sponsorships can be established. Visit www.epubxpress.com for more information and to view a showcase of our current e-PubXpress titles. To sign up for our bimonthly e-newsletter, contact us at marketing@pubpress.com.

Keep in mind what your advertisers are looking for as our industry continues moving even further into the digital world. For more information about online advertising features, contact your Print Specialist at Publishers Press.